When you search for something on the internet using a search engine, how often do you go past the first page of results? If you're like most people, you don't need to go past page one to find what you want. And that's why your website needs search engine optimization, or SEO. Here are a few ways to make sure your site shows up at the top of the list.
When using SEO on a page that has images, be sure to make ample use of the tag. Search engines cannot view images and so cannot index them. However, if you include relevant text in the tag, the search engine can base it's guess about the image on that text and improve your site's ranking.
Give each page its own title tag. This way, search engines won't think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't.
The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic. If your site isn't one of the best 10 in the world, improve it until it is.
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
If you are looking to improve your search engine optimization, one thing that will help to make your business improve is the title tag. Your title tag is the number one piece of content for searchers. Keep your title fairly short - between eight to ten words long. Also, you should not start off with your company name.
Place keyword phrases in subtitles, page breaks, and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine, not to mention, for breaking up larger text blocks and preventing reader fatigue. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place.
Failing to recognize the importance of search engine optimization is one of the biggest mistakes businesses make with their online presence. It is also one of the easiest to correct. If you follow all the advice expounded on in this article you will be sure to position your business to be much more competitive online.
When using SEO on a page that has images, be sure to make ample use of the tag. Search engines cannot view images and so cannot index them. However, if you include relevant text in the tag, the search engine can base it's guess about the image on that text and improve your site's ranking.
Give each page its own title tag. This way, search engines won't think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't.
The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic. If your site isn't one of the best 10 in the world, improve it until it is.
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
If you are looking to improve your search engine optimization, one thing that will help to make your business improve is the title tag. Your title tag is the number one piece of content for searchers. Keep your title fairly short - between eight to ten words long. Also, you should not start off with your company name.
Place keyword phrases in subtitles, page breaks, and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine, not to mention, for breaking up larger text blocks and preventing reader fatigue. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place.
Failing to recognize the importance of search engine optimization is one of the biggest mistakes businesses make with their online presence. It is also one of the easiest to correct. If you follow all the advice expounded on in this article you will be sure to position your business to be much more competitive online.
About the Author:
Jerri Sering writes many reports on her blogs concerning the right way to do effective Search Engine Optimization with Social Lead Freak to raise targeted traffic. She will guide you the instructions how to obtain Social Lead Freak Software.