The Other Side Of Google's Algorithm Updates

By Admin  /  at  2:56 PM  / 

By Froilan Gauss


The Google Panda release of 2011 was a landmark moment for the SEO industry on the whole. The primary objective of the Panda update was to ensure that search results show truly content rich portals as against portals that prosper on the technical aspect of search engine optimization to get good search engine positions.

The effects of this update, which improved the quality of web pages on the internet, was widespread as it affected over 12 % of search engine results. The Google Panda update ended up affecting all websites that were using technical flaws in Google's algorithm. In fact, Google Panda affected so many different portals that most website administrators and SEO professionals are now fearful of every new update from Google.

Still, it seems that earthshaking internet marketing algorithm changes from Google are not as common as most SEO professionals offering various SEO services believe it to be.

Even so, the majority of algorithm updates from Google, these days, are refreshes. This trend has been visible in the New Year also. In 2013, Google's 1st algorithmic release was nothing but a refresh of Google Panda release. This is not surprising because whether you take into account Google's Panda update or Penguin update, one facet that is common to them is that Google has been making an effort to amend upon them since their launch.

Since the launch of Google Panda update, there have been numerous refreshes released from Google. The effect is that the way Google filters out search results has become better. The best example of this is how the Google Panda release destroyed the positions of many websites and how the reviews ended up bettering their ranks. Squidoo is one website that fits this trend. What this implies is that, while fear of new Google algorithmic releases is uncontrollable in nature, search engine optimization experts should take heart from the fact that refresher releases are actually good for them. It is less likely that Google will release bombs like Panda and Penguin updates so often.




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