More media is being seen by consumers on PC and on mobile internet connections, and this is giving marketers a nice opportunity to connect deeper with consumers using video campaigns. With time spent viewing online and mobile video consistently increasing, there's no better time than now to launch a video ad campaign on desktop and mobile.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` These online videos can be specifically targeted to further strengthen a brand and engage people.
When someone sees an video on their mobile unit, they typically spend three times longer viewing it than they would at their home computer. Mobile usages including tablets have been rising so much in recent years that this is being noted by all industries and in the next few years, this is only expected to grow.
Next to being in the room talking to your potential customer, video is the nearest closest option. A personal touch can be shown about the company better this way. Video will allow the customer to have a deeper experience and will have a greater understanding of the company. Having a video increases the chance that your target audience will find you, and your opportunity to speak to them will be more effective through the use of online video.
Why are web visitors so drawn to video? Video adds a dimension to the web that text and imagery alone cannot achieve. When the viewer sees the product in use, and hears music and a voice-over, they will be much more deeply engaged and open to learning about the product.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Online videos are the highest ranked items on Google's Universal Search in the last few years. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Product features and demonstrations are most clearly shown using video presentations.
There are other things to be added to these videos, such as testimonials from customers. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
You cannot demo your product online without some type of video.
Web visitors gain a more multi-dimensional feel for your business when they see you in action, whether it's a video for fun and entertainment, or simply to highlight who you are.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` These online videos can be specifically targeted to further strengthen a brand and engage people.
When someone sees an video on their mobile unit, they typically spend three times longer viewing it than they would at their home computer. Mobile usages including tablets have been rising so much in recent years that this is being noted by all industries and in the next few years, this is only expected to grow.
Next to being in the room talking to your potential customer, video is the nearest closest option. A personal touch can be shown about the company better this way. Video will allow the customer to have a deeper experience and will have a greater understanding of the company. Having a video increases the chance that your target audience will find you, and your opportunity to speak to them will be more effective through the use of online video.
Why are web visitors so drawn to video? Video adds a dimension to the web that text and imagery alone cannot achieve. When the viewer sees the product in use, and hears music and a voice-over, they will be much more deeply engaged and open to learning about the product.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Online videos are the highest ranked items on Google's Universal Search in the last few years. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Product features and demonstrations are most clearly shown using video presentations.
There are other things to be added to these videos, such as testimonials from customers. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
You cannot demo your product online without some type of video.
Web visitors gain a more multi-dimensional feel for your business when they see you in action, whether it's a video for fun and entertainment, or simply to highlight who you are.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
