Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
What is reputation management without backlinks? The truth is, there are some pages out there that will rank well right out of the gate. Several of the individual pages on ripoff report or scam sites can pop up to the first page of Google in no time. The reason for this is your company's name is going to be really easy to rank for. Use this to your advantage with reputation management! You can outrank ripoff report and any complaint site if you focus your keywords on your company's name, and get relevant high powered backlinks. How you get them is ultimately up to and there is a lot of information out there available on how to get those, but you must get them.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
What is reputation management without backlinks? The truth is, there are some pages out there that will rank well right out of the gate. Several of the individual pages on ripoff report or scam sites can pop up to the first page of Google in no time. The reason for this is your company's name is going to be really easy to rank for. Use this to your advantage with reputation management! You can outrank ripoff report and any complaint site if you focus your keywords on your company's name, and get relevant high powered backlinks. How you get them is ultimately up to and there is a lot of information out there available on how to get those, but you must get them.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
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Click this link: http://cb.com/1dWUsw7 to witness just what Veritas Inc has been doing to help with their online reputation. Simply awesome!
