Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
If you want to truly benefit from Google's continual updates, design an authority site. Provide informative information that is updated regularly. While it is okay to sell products, your information should not be influenced by a bias toward certain products.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
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